Legacy Creative | ElevatED Virtual Conference

Section 1 - Getting to Know You

Let's start with the basics. This helps us know who you are, what you're building, and who on your team we'll be partnering with most closely.

School or organization name*

How would you like your school's name to appear on the website?

Sometimes the legal name and the display name differ (e.g., "Grace Christian Academy" vs. "Grace Christian"). Whatever you'd want a visitor to see in the header.

Website (current)

If you don't have one yet, leave blank.

Year founded

Grade Levels Served*

Infant

1's

2's

3's

4's

Kindergarten

1st Grade

2nd Grade

3rd Grade

4th Grade

5th Grade

6th Grade

7th Grade

8th Grade

9th Grade

10th Grade

11th Grade

12th Grade

Campus Location(s)*

Campus Name

Address

Grade Levels

Current Enrollment

Capacity

Enrollment goal for next year

Denominational or theological tradition*

Educational philosophy or approach

Traditional college prep

Classical

Project-based

Charlotte Mason

University-model

STEM-focused

Great Books

Hybrid

Waldorf

Accreditations and memberships

ACSI

Cognia

ACCS

WASC

MSA-CESS

SACS

State

Other

Section 2 - Your Story, Mission & Values

This section shapes almost everything a visitor will read on your new site. Take your time. It's fine to paste from existing materials, but where you can, tell us in your own words.

Mission Statement*

Paste your current mission statement exactly as it's published.

Vision Statement

Statement of Faith

Core values

List the values that define how your school operates and what you teach. If you have named pillars (e.g., "Christ. Character. Community."), share them exactly as written.

In one sentence, what would be lost if your school didn't exist?*

What makes your school distinctly different from the public schools in your area?*

What makes you distinctly different from other Christian schools in your area?*

Tell us one story that captures who your school is at its best.

A student, a family, a moment, a milestone. Anything real. We often build feature content around a story like this.

If a prospective family visits your homepage and remembers only one thing, what should it be?*

School motto, tagline, or verse you used publicly

If you have one that's already in use - even a verse reference - share it here.

Section 3 - Audiences & Enrollment Story

Your website serves several different audiences at once. This section helps us understand who they are, what they need, and what stands between them and enrollment.

Who is your ideal prospective family? Paint us a picture.*

Think about a family who chose you last year and is thriving. What are they like? What do they value? What made them choose you over other options?

Rank your audience priorities

Drag to rank. #1 = most important audience for this website to serve.

Prospective families
Current families
Alumni
Donors
Prospective staff
Church partners
Community and media

How do most prospective families first hear about you?

Word-of-mouth

Church referral

Google search

Facebook or Instagram

Community event

Google Ads

Homeschool network

Alumni

Print or mailer

What's the typical journey from first inquiry to enrollment at your school?

Walk us through the steps: inquiry → tour → shadow day → application → interview → enrollment. However it actually flows, in whatever order.

What are the most common objections or hesitations families raise before enrolling?*

What misconceptions do people have about your school?

Do you offer tuition assistance, scholarships, or variable tuition?

Yes

Considering

If you have a current admissions inquiry form, please paste the URL

Do you use a CRM to track prospective families?

FinalSite

Blackbaud (SIS or CRM)

TADS

FACTS

HubSpot

Salesforce

Airtable

Spreadsheet

None

Other

Section 4 - Website Goals & Success

What does a successful website look like a year from now?

What is the primary goal of this website project?*

Increase enrollment inquiries

Modernize outdated design

Better tell our story

Prepare for a capital campaign

Support a new campus or program launch

Reflect a brand

Improve current-family experience

Other

What secondary goals should we keep in mind?

Same options as above; check any that also apply.

Increase enrollment inquiries

Modernize outdated design

Better tell our story

Prepare for a capital campaign

Support a new campus or program launch

Reflect a rebrand

Improve current-family experience

Other

Twelve months after launch, how will you know this site was successful?*

What frustrates you most about your current website?*

Vent freely. Design, content, technical, all of it.

Are there any specific programs, initiatives, or announcements the site needs to support in its first year?

New program launches, upcoming capital campaigns, a new head of school, an accreditation milestone, etc.

Section 5 - Brand, Design & Visual Identity

This section shapes how the site looks and feels. If you have a brand guide, most of this is quick. If you don't, take your time - your answers here become our creative brief.

Do you have a brand guide?

If yes, upload your brand guide here.

Yes

Max. file size: 50 MB.

Upload your logo files

Vector files (SVG, AI, EPS) preferred. PNGs work too. Include any variations - horizontal, stacked, monogram, one-color.

Drop files here or

Max. file size: 50 MB.

Primary brand colors

Share hex codes, Pantone numbers, or CMYK values if you have them. If not, describe them (e.g., "navy blue and gold")

Fonts you use in print or elsewhere

If you know the names, share them. If not, we'll pick web equivalents.

Choose the three words that best describe how your brand should feel.*

Word examples would be: Warm, Traditional, Rigorous, Joyful, Reverent, Bold, Approachable, Sophisticated, Classical, Modern, Timeless, Rooted, Vibrant, Excellent, Peaceful.

1st word

2nd word

3rd word

List 2-5 websites (any industry) whose design you admire - and tell us why.

Don't limit yourself to schools. If a hotel, retailer, or nonprofit site captures the feel you want, share it.

Website

Why you like it

List 1-3 Christian school websites you like

Peer inspiration is welcome - we won't copy, but it helps us understand your reference points.

Website

Why you like it

Are there websites you actively dislike, or elements you never want to see on yours?

Cluttered sidebars, autoplay video, sliders, dated stock photos - whatever's a no.

Design non-negotiables - anything that MUST be included

A specific color, a photograph, a verse, a logo mark - anything the site can't launch without.

How would you describe your photography style, or where are the gaps?

Do you have a strong library of authentic campus photography? Or are you leaning on stock? Do you have any recent professional shoots?

Provide a link to any existing photo or video assets

Google Drive, Dropbox, or WeTransfer, etc.

Section 6 - Content, Sitemap & Structure

Here's where we start mapping the site itself. Don't worry about getting the sitemap perfect - we'll build the recommended structure for you. Your job is to tell us what belongs on the site.

What are the 5-7 primary things a visitor should be able to do on your site?*

Think in verbs: Request a tour. Apply. Give. Read about our beliefs. See who's on staff.

Are there pages on your current site you'd like to remove or consolidate?

Pages that don't get traffic, feel dated, or duplicate content elsewhere.

Rate how much of your existing content is still usable

Most of it is current and usable

About half will need refreshing

Most of it needs rewriting

We'd love to start fresh

Do you currently have a blog or news section? How often do you publish?

Tell us the current cadence, who writes, and whether you'd like to keep, expand, or scale back.

Testimonials, alumni stories, or feature content you want to elevate

Names of existing content welcome. We can also interview families ourselves during a campus visit.

Do you have written policies (nondiscrimination, admissions, tuition, statement of faith, etc.) that need to appear on the site?

Yes

Add any files here

Drop files here or

Max. file size: 50 MB.

Section 7 - Features & Functionality

Client-facing intro: What does the site need to actually do?

Which features do you need?

Check all that apply

Calendar

News & blog

Admissions inquiry form

Tour scheduling

Application

Online giving

Alumni portal

Staff directory

Prayer request form

Church partnerships page

Employment listings

Parent portal links

E-commerce (spirit wear)

Newsletter signup

Event RSVP

Password-protected sections

Multi-language

Live chat

Search bar

Podcast feed

Photo galleries

Which of the following systems do you use and want integrated?

Check all that apply

FACTS

Renweb

Blackbaud

TADS

FinalSite

Google Calendar

Google Workspace

Microsoft 365

Mailchimp

Constant Contact

Flocknote

MinistryOne

Church Community Builder

Planning Center

Meta Pixel

Google Analytics

Google Ads

Zoom

Vimeo

You Tube

Other

Do you accept online donations today?

Yes (share link)

No, but we want to

Not planning to

Donation URL

Do you sell anything online (spirit wear, event tickets, camp registrations)?

Yes

List the items you sell online

Any specific accessibility (ADA) considerations we should account for beyond WCAG standards?

We build accessible sites by default. This is for anything specific - e.g., students or families with particular needs.

Any specific mobile or tablet expections beyond fully responsive?

This site will look great on every device by default. This is for anything unusual.

Section 8 - Technical Foundation

Client-facing intro: The plumbing questions. If you don't know the answer, that's fine - put "not sure" and we'll figure it out together.

Current website platform / CMS

WordPress, Squarespace, FinalSite, Wix, custom, or unsure.

Current hosting provider

GoDaddy, Bluehost, WP Engine, AWS, or unsure.

Do you have login access to your hosting account?

Yes

If No, who currently manages it? Share their name and how to reach them.

Domain registrar (where your domain name is registered)

GoDaddy, Google Domans, Namecheap

Who owns the domain?

The school

An individual staff member

A previous agency

A church or partner

Not sure

Do you have login access to your domain registrar?

Yes

If no, who does?

Email hosting provider

Microsoft 365, Google Workspace, other

Do you have Google Analytics set up on your current site?

If yes, we will need access. If no, we'll install it fresh on the new site.

Yes

Google Search Console access?

If yes, we will need access. If no, we'll install it fresh on the new site.

Yes

Any keywords or search terms you'd like to rank for?

Think about what a family would type into Google when looking for a school like yours.

Section 9 - Communications & Partnerships

Which social media channels are active?

Facebook

Instagram

YouTube

TikTok

Threads

Other

How do you communicate with current families today?

Weekly Email Newsletter

FACTS/RenWeb messaging

Text alerts

Facebook group

ParentSquare

Remind

Slack

Other

Do you have formal partnerships with churches or ministries you want featured?

Names, descriptions, relationship, etc.

Do you have feeder schools or preschools whose families we should acknowledge?

Community partnerships or unique relationships worth featuring

Local businesses, schools, universities, mission partners, athletic conferences.

Section 10 - Project Team & Workflow

Primary point of contact for this project*

Name

Role

Phone

Primary decision-maker for approvals*

Name

Role

Phone

Additional stakeholders who should review key milestones

Head of school, board chair, admissions director, communications lead — anyone whose eyes need to be on this.

Name

Role

What they should review

Time periods when your team's availability will be limited

Summer break, holidays, standardized testing weeks, exam season, board retreat, accreditation visits — anything.

Section 11 - Timeline & Launch

Preferred launch date

Even a rough target helps us plan.

Is this date tied to a specific event or deadline?

e.g., start of admissions season, board meeting, open house, capital campaign kickoff, back-to-school.

Are there dates the site should NOT launch (busy admissions week, accreditation visit, etc.)?

Section 12 - Post-Launch, Training & Support

Who will manage website content and updates after launch?

Names, roles, and rough time commitment (a few hours a month? weekly?).

Who should we train on the new site?

We include post-launch training. Let us know who should attend.

Are you interested in ongoing marketing support after launch?

No pressure, just capturing interest.

Enrollment marketing (Meta and Google ads)

Social media management

Ongoing website maintenance

Photography and video

Consulting and strategic planning

Capital campaign support

Not sure yet

Any upcoming initiatives we should keep in mind while building?

New program launches, capital campaigns, rebrand plans, new campus, new head of school, accreditation renewals.

Section 13 - Anything Else & Files

Is there anything else we should know that we didn't ask?

Sensitivities, backstory, past experiences with agencies, anything.

Upload any additional files

Existing content, brand assets, board decks, marketing materials, past photography — anything you'd like us to see.

Drop files here or

Max. file size: 50 MB, Max. files: 10.

Where would you like us to send confirmation and next steps?*

Please provide email address.

Website Onboarding

Section 1 - Getting to Know You

Section 2 - Your Story, Mission & Values

Section 3 - Audiences & Enrollment Story

Section 4 - Website Goals & Success

Section 5 - Brand, Design & Visual Identity

Section 6 - Content, Sitemap & Structure

Section 7 - Features & Functionality

Section 8 - Technical Foundation

Section 9 - Communications & Partnerships

Section 10 - Project Team & Workflow

Section 11 - Timeline & Launch

Section 12 - Post-Launch, Training & Support

Section 13 - Anything Else & Files

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